Orthodontics of South Miami & Smiles at Palmetto Bay

Client Overview

Dr. Greg Ross, an orthodontist based in Miami, Florida, owns and operates two thriving dental practices: Orthodontics of South Miami and Smiles at Palmetto Bay. The South Miami office focuses exclusively on orthodontics, while the Palmetto Bay location offers both pediatric dentistry and orthodontics. With a strong commitment to creating beautiful, confident smiles, Dr. Ross has built a reputation for exceptional patient care and community involvement.

The Challenge

Running two busy practices comes with financial oversight challenges, particularly when it comes to credit card processing fees. Despite reviewing credit card processing statements periodically, Dr. Ross found them misleading. 

• Escalating Fees: Hidden charges and fee increases over time.
• Lack of Transparency: Complex and unreadable billing statements.
• Time Constraints: Limited capacity to deeply investigate and negotiate better rates.
• Software Limitation: Dr. Ross was using a specific dental practice management software that was tightly integrated with his existing credit card processor. Changing the software was not an option, which created a significant roadblock in seeking alternative solutions.
• Failed Negotiations: Despite Dr. Ross’s best efforts to negotiate better terms directly with the processor, including enduring several misleading calls and opaque explanations, his rates continued to increase over time, eventually surpassing 6%.

“I reviewed our statements every couple of months, but I didn’t know how they compared to industry standards or what hidden fees might be lurking in the fine print.”

The VeriFee Solution

Dr. Ross was introduced to VeriFee through his brother, a fellow dental professional. After an initial consultation with VeriFee, Dr. Ross was impressed by their expertise, transparency, and personalized approach. VeriFee implemented the following steps:

• Comprehensive Statement Analysis: VeriFee conducted a forensic review of past and current credit card processing bills.
• Fee Negotiation: VeriFee identified unnecessary fees, such as marketing and compliance charges, and successfully renegotiated better terms.
• Retroactive Refunds: VeriFee recouped funds from previously overpaid fees.
• Seamless Integration: The existing dental practice software remained unchanged, avoiding operational disruptions.
• Ongoing Monitoring: VeriFee continued to monitor monthly statements to prevent future fee increases.

The Results

• Immediate Savings: $6,000 per month in reduced fees.
• Significant ROI: Approximately $80,000 saved in the first year.
• Projected Savings: $180,000 across both practices over two years.
• Operational Ease: Minimal effort was required from Dr. Ross and his team – just uploading statements monthly.

“This was a no-risk, 100% reward scenario. VeriFee handled everything, and the savings have been incredible.”

Key Takeaways

• 60% Fee Reduction: Achieved without switching processors or disrupting workflows.
• Minimal Effort: VeriFee’s streamlined process required just minutes of monthly input.
• Long-Term Protection: VeriFee’s ongoing monitoring ensures continued savings and accountability.

The Bottom Line

Partnering with VeriFee has been transformative for Orthodontics of South Miami and Smiles at Palmetto Bay. Dr. Ross not only achieved significant cost savings but also gained peace of mind knowing his payment processing expenses are being actively managed and optimized.

“Working with VeriFee was one of the best decisions I’ve made for my business. I wholeheartedly recommend them to any company processing credit card payments.”

 

VeriFee specializes in payment processing optimization, helping businesses save on unnecessary fees without requiring changes to their existing systems or processors. With a focus on transparency, efficiency, and long-term partnership, VeriFee empowers businesses to maximize profitability effortlessly.