Digital Customer Recognition (DCR)

Digital Customer Recognition is a technology-enabled strategy used by businesses to identify and recognize returning customers across different digital channels. This process involves collecting and analyzing customer data through various touchpoints to create a comprehensive profile that can be accessed and utilized across the business's ecosystem. DCR is integral to modern customer relationship management and is commonly employed in marketing, sales, and customer service.

Digital Customer Recognition is a powerful tool in the arsenal of modern businesses, particularly those operating in multi-channel environments. It enables businesses to not only recognize but also anticipate the needs of their customers, providing a competitive edge in today's digital marketplace.