E-commerce

E-commerce, short for electronic commerce, describes the process of buying and selling goods and services, along with the transfer of money and data, over an electronic network, primarily the internet. This modern approach to commerce enables transactions to be made online, eliminating traditional barriers such as geographic location and time constraints.

The scope of e-commerce encompasses several models based on the parties involved in the transactions:

E-commerce platforms manage various aspects of the online shopping experience, including product listings, inventory management, payment processing, and logistics. Advances in e-commerce have driven significant developments in areas such as digital payment systems, search and recommendation algorithms, and mobile commerce, further enhancing the convenience and accessibility of online shopping. Additionally, the rise of e-commerce provides businesses with critical data insights into consumer behaviors and preferences, allowing them to tailor their offerings and marketing strategies more effectively.