Glossary
eCommerce
eCommerce, short for electronic commerce, refers to the buying and selling of goods and services through an electronic network, most commonly the Internet. This digital platform enables businesses and consumers to conduct transactions without the need for physical interaction, making it a convenient and efficient way to shop and sell.
eCommerce encompasses a wide range of activities, including online retail shopping, electronic marketplaces, online auctions, and business-to-business (B2B) transactions. It also involves various services such as digital banking, online ticketing, and subscriptions to digital content. eCommerce platforms can range from large marketplaces like Amazon and eBay to individual online stores operated by small businesses.
Key components of eCommerce include:
eCommerce offers numerous benefits, such as 24/7 availability, a global reach that expands market access, personalized shopping experiences through data analytics, and cost savings for both businesses and consumers. Additionally, it supports various business models, including direct-to-consumer (D2C), subscription services, dropshipping, and more.
In summary, eCommerce is a dynamic and integral part of the modern economy, transforming how goods and services are bought and sold by leveraging the power of electronic networks.