Footer

In the context of business transactions, a footer, also known as a trailer, refers to the customizable text printed at the bottom of a sales draft or receipt. This section of the document provides an area for merchants to add personalized messages, business policies, or other pertinent information. Typical examples of footer content include friendly parting messages like "Have a Nice Day," policy statements such as "No Refunds," or expressions of gratitude such as "Thank You for Shopping With Us."

Footers serve multiple purposes: they enhance customer service by communicating key information or courtesy messages, they reinforce brand identity with customized messages that reflect the business's character, and they provide legally relevant information, such as return policies or terms of sale, directly to customers at the point of purchase. Including a well-crafted footer on sales drafts can contribute to a positive post-purchase experience and help clarify transactional details for customers, potentially reducing misunderstandings and disputes.