Incentive-to-Action Program

The Incentive-to-Action program, developed by First Data (now part of Fiserv following a merger), is a strategic initiative designed to enhance customer engagement and loyalty for businesses. This program allows companies to seamlessly integrate both digital and plastic gift cards into their marketing and branding campaigns, effectively using these tools as incentives to drive various customer actions.

The core concept of the Incentive-to-Action program revolves around leveraging gift cards as powerful marketing tools that can help businesses:

Businesses utilizing this program can tailor the gift card offerings to fit their specific marketing goals and customer demographics, making it a versatile tool for driving sales and enhancing customer engagement. Additionally, the inclusion of both digital and plastic gift card options caters to a wide range of customer preferences, accommodating those who favor traditional shopping methods as well as those who prefer the convenience of online transactions.

Overall, the Incentive-to-Action program by First Data provides a comprehensive solution for businesses looking to utilize gift cards as a strategic component of their marketing efforts to boost customer acquisition, engagement, and retention.