Mobile Commerce

Mobile commerce, often abbreviated as m-commerce, refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. As an extension of electronic commerce (e-commerce), mobile commerce enables transactions to occur over the internet without the need for a fixed, wired connection, offering the convenience of on-the-go access to e-commerce capabilities.

The key aspects of mobile commerce include:

As mobile device usage continues to grow globally, mobile commerce has become a significant part of the retail landscape, influencing how retailers develop their consumer offerings and interact with their customers. The integration of advanced technologies such as AR (Augmented Reality), AI (Artificial Intelligence) for better user engagement, and enhanced security features are propelling the growth and evolution of mobile commerce, making it a vital component of modern retail strategies.