Glossary
OfferWise®
OfferWise® is a solution developed by First Data (now part of Fiserv), designed as an open platform that streamlines the offer redemption process and facilitates the creation of card-linked services. This innovative platform addresses the complexities typically associated with coupon redemption and loyalty programs by enabling a seamless, electronic integration of offers with consumers' payment methods.
The core functionality of OfferWise® allows offer publishers, such as retailers or application developers, to create a variety of electronic offers, including deals, eCoupons, and loyalty rewards. Consumers can then link these offers directly to their payment cards or mobile wallets. This integration allows for the automatic application of discounts and rewards at the point of sale (POS), eliminating the need for physical coupons or manual entry of promotion codes, thus enhancing the shopping experience and increasing efficiency.
By automating the redemption process, OfferWise® not only benefits consumers by making savings more accessible and convenient but also aids merchants and offer publishers by increasing the redemption rates of promotions, ensuring that offers reach a wider audience and have a higher impact on consumer behavior. Additionally, the platform supports a variety of payment methods and is designed to be highly scalable, catering to businesses of all sizes.
Overall, OfferWise® represents a significant advancement in the way offers are managed and redeemed, aligning with the increasing consumer preference for digital solutions and contactless transactions while providing businesses with powerful tools to drive customer engagement and sales.