Trading As

The term "Trading As" refers to the use of a secondary name by a company, which is different from its registered legal name. This secondary name is also commonly known as an assumed name, fictitious business name, or trade name. It allows a business to operate under a name that may be more suitable for marketing, branding, or operating in a specific market or region, without having to create a completely new legal entity.

Key uses and benefits of a "Trading As" name include:

To use a "Trading As" name legally, businesses typically need to register the name with the appropriate local or state authorities. This registration process helps prevent confusion and fraud by making the connection between the trade name and the legal entity clear and public. It's important for businesses to ensure that their "Trading As" name does not infringe on existing trademarks or business names to avoid legal disputes and potential liability.